Which is not to say that the no-code/low-code opportunity has stopped growing. Liu, who once believed that when it came to grabbing more market share, Airtable could "successfully pursue all of them in parallel," says the current economic and market environment required a reassessment of that "breakneck pace." It is also the segment of the market where Airtable is seeing more app building reaching the widest user base, covering not just individual teams but entire departments. The largest enterprises have for some time already generated the majority of Airtable's revenue, and grew over 100% from 2021 to 2022. Liu said the company was evolving from its roots "as a primarily bottoms-up adopted product serving teams at organizations of many sizes, to a company that is focused on bringing connected apps to large enterprises." Last December, Airtable laid off roughly 20% of its staff as it started in a "new direction," according to a blog post from the CEO. That turned out to be too many seats for a sector shifting from growth at any cost to a sharper focus on running lean and generating profits. We're adding more seats across almost every company out there." One of its clients, IT consultant SHI International, recently explained in a case study that ChatGPT could write enough code in two minutes to save an executive 20 hours of work, then be integrated with Airtable, take on some of the writing of formulas and custom scripts within the Airtable platform, and accelerate the construction of apps at scale across its key use cases, from production to scheduling, resource allocation and supply chain.Īfter it raised the massive round of capital in late 2021 that took it to the $11 billion valuation, CEO and co-founder Howie Liu told CNBC, "Almost every single knowledge worker could be a customer in the future. Airtable sees that as complement to its basic premise rather than as a threat, and sees this playing out already alongside the work its software is doing on behalf of companies. 1 2023 CNBC Disruptor company OpenAI quickly entered the market, workers don't have to worry about no-code or low-code – they can have the AI write the code for them. In all, hundreds of thousands of organizations, including 80% of the Fortune 100.īut a lot has changed in a little over a year, including one very big tech innovation.Īs generative AI and ChatGPT from No. Personal Loans for 670 Credit Score or LowerĪn idea seemingly so simple – give workers at any desk the software to create their own apps, if not much more than custom-made spreadsheets – led by the end of 2021 to an $11 billion valuation for the company, and clients ranging from Levi's to Expedia, Shopify, Intuit, BlackRock, Penguin Random House and Spotify. Personal Loans for 580 Credit Score or Lower Whether you are a small business owner or a large enterprise, our plugin has the tools and features you need to easily connect your Airtable database to WordPress and get the most out of your data.Best Debt Consolidation Loans for Bad Credit If you opt for a paid subscription, you will have access to advanced features such as the ability to map and export to custom fields and custom post types in order to better manipulate your content in your theme or in any page builder like Elementor. In addition to exporting data from Airtable, our plugin also includes a number of powerful features that allow you to make the most of your data and content. If you have a large enterprise-level database, Air WP Sync can handle importing large amounts of data quickly and efficiently. Once you have completed these steps, the plugin will automatically run the export process and transfer the data to your WordPress website. You can then specify the table and fields that you want to include in the mapping. From there, you can select the Airtable base that you want to export and choose the format for the exported data like you could do with CSV, Excel or Google Sheets. To get started, you will need to download Air WP Sync, get and copy/paste your Personal Access Token (API Key deprecated) available in Account menu of Airtable, in the API section. Like Notion WP Sync, our Notion to WordPress plugin, the Air WP Sync plugin includes both a free and a paid version, with the free version providing access to basic features and the paid version providing access to additional, advanced features decribed in our documentation. With our plugin, you can easily export, synchronize, and display the content from your Airtable tables and fields on your WordPress website. Air WP Sync allows you to easily connect the No code database tool Airtable to WordPress.
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